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The web site lakeshorecabinet.com states the following, "Ur kitchen was almost 20 years old and we decided it was time for an update." We noticed that the website also said "We wanted something that would be functional, fit in with the style of our house, and be of good quality." It also said " We liked the promptness with which Lakeshore got us a price and it was a far superior price to any of their competition. Lake Shore Cabinetry supplies cabinetry for every level of expenditure with stock, semi-custom and custom units from United States manufacturers." The header had kitchen cabinets as the highest ranking optimized keyword. This keyword is followed by custom cabinets, kitchen cabinetry, and wood cabinetry which isn't as urgent as kitchen cabinets. The other words lakeshorecabinet.com used was custom cabinetry. bathroom cabinets is included but will not be viewed by web crawlers.